Social Media, Education, Industry – and Motivation

(NOTE: There’s a fair bit of context in this post, so the main points are in bold)

When the time came to deliver my new MSc module in Social Media (February 2010) I was feeling a touch apprehensive: firstly, the terminology – since writing the module spec for programme approval a few years ago, attitudes towards the term ’social media’ had changed. The term itself was being seen as increasingly meaningless, the seemingly inevitable downside of buzz-terminology. However, more importantly I was worried about the content, much of which would draw on sociocultural theory, digital literacy and the ’soft’ side of media production (meanwhile the students are working towards technical MScs…). As their other modules were pretty techie I did wonder if they’d object to something that was so epistemologically different and diverse. Continue reading

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